About Proco

Why Proco exists

Most consumer health information is wrong, exaggerated, or stripped of the qualifications that make the underlying research meaningful. Studies consistently report that 25-50% of consumer-facing health content contains material that is misleading or unsupported by evidence. Marketing claims routinely outpace what the underlying research describes. Industry funding shapes a meaningful portion of the available content. And there is almost no editorial layer between published research and consumer-facing claims that holds itself accountable to research-quality standards.

Proco was founded to occupy that editorial layer. Our work is to translate published health research into accessible, citation-dense, compliance-checked content — and to build product tools that let users do the same thing themselves at the point of decision.

What we're building

Proco Scanner (v1, coming to iOS). Scan any supplement label. See exactly what published research describes for each ingredient — the form, the dose range studied, the known interactions, the evidence quality. The app reads the label, identifies the ingredients, and returns research summaries. It does not diagnose, recommend treatment, or replace clinical consultation. Request early access on the waitlist.

The broader Proco platform. Scanner is the first of several products. Our editorial content covers sleep, longevity, performance, nutrition, AI in health, methodology, and the wellness industry landscape. Each area will eventually have dedicated product tools as we expand. The hubs are the early scaffolding.

How we work

Three principles govern Proco's content and product work:

Research-based, not advice. We describe what trials and studies have measured. We do not tell readers what to do. The distinction is the difference between information and prescription, and it is the foundation of how we write.

Citation-dense. Every health claim links to primary research. Readers can verify our claims and form their own conclusions about what the evidence supports. We use systematic frameworks (GRADE, CONSORT, PRISMA) where appropriate.

Independent. We do not accept supplement-industry funding for editorial content. We do not run affiliate marketing. We do not endorse specific products in editorial coverage. Proco Scanner is a paid app; that is our business model.

The team

Johnny Meagher — Founder & CEO. Building Proco at the intersection of health and technology. Previously founded Learnsignal, an accounting education business based in Dublin.

Marina Neves — Co-founder & COO. Editorial owner. Holds final authority on what content ships under the Proco name.

We're a small founding team. We work with sleep researchers, longevity scientists, and nutrition specialists as advisors on specific content areas. Editorial reviewers and content contributors are credited inline on the pieces they shape.

Editorial standards

Every piece of Proco content follows a strict editorial floor: the information-versus-advice line is enforced at the sentence level, vulnerable populations get explicit warnings where relevant, citations are checked against source material, and disclaimers are mandatory. Marina runs a four-step pre-publication checklist on every piece. Content that fails any step does not ship until rewritten.

Our editorial framework is designed to remain compliant with EU Medical Devices Regulation 2017/745, Health Claims Regulation EC 1924/2006, the Unfair Commercial Practices Directive 2005/29/EC, and Irish Advertising Standards (ASAI Code).

What you'll find here

• Sleep — what research describes about sleep architecture, sleep apnea diagnosis, and sleep interventions
• Longevity — healthspan vs lifespan, hallmarks of aging, longevity research methodology
• Performance — cardiovascular fitness measurement, training research, VO2 max
• Nutrition — nutrition research methodology, ultra-processed food research, dietary patterns
• AI in Health — consumer health AI, FDA-cleared AI medical devices
• Research — how to read clinical trials, evidence-based methodology, health misinformation
• Category — wellness industry landscape, supplement regulation, wearables

Get in touch

• General inquiries: hello@procohq.com
• Press: hello@procohq.com (subject: PRESS)
• Editorial corrections / fact-check: hello@procohq.com (subject: EDITORIAL)
• Scanner waitlist: procohq.com/sign-in

We're based in Dublin, Ireland.

Proco provides educational, research-based information. It does not diagnose, treat, cure, or prevent any condition. For decisions about your own health, consult a qualified healthcare professional.