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Press

Proco · 2026-06-01

For journalists, podcasters, and editors

Proco is a healthtech company building research-based information tools for consumer health. Our first product, Proco Scanner, is launching on iOS — scan any supplement label and see exactly what published research describes for each ingredient.

We're based in Dublin, Ireland.

Quick facts

Why now

Consumer health information is broken. Studies consistently report 25-50% of consumer-facing health content contains material that is misleading or unsupported by evidence. Marketing claims outpace what research describes. Industry funding shapes much of what consumers read. The supplement market alone is over $170 billion globally — most of it sold against claims the underlying research doesn't support.

Proco was founded to occupy the editorial layer that's mostly missing from the consumer health space — translating published research into accessible, citation-dense content and building product tools that let users do the same at the point of decision.

The team

Johnny Meagher — Founder & CEO

Johnny is building Proco at the intersection of health and technology. Previously, he founded Learnsignal, an accounting education business based in Dublin. His work at Proco focuses on product, positioning, and strategic operations.

Marina Neves — Co-founder & COO

Marina is Proco's editorial owner and holds final authority on what content ships under the Proco name. Her work focuses on editorial standards, content quality, and operations.

We work with sleep researchers, longevity scientists, and nutrition specialists as advisors on specific content areas.

Story angles for journalists

For coverage of Proco, the most-relevant story angles:

The science-of-science angle. Why most consumer health information is wrong, and what a more rigorous editorial standard looks like in practice. Connects to broader media literacy and misinformation coverage.

The product angle. AI-powered label scanning that prioritises research transparency over marketing claims. Connects to the consumer health AI landscape.

The longevity / healthtech angle. Where supplements fit in the broader healthtech and longevity space, what the research actually supports, and where the marketing has run ahead.

The founder angle. Building a healthtech company from Ireland; the choice to bootstrap rather than raise; the editorial independence model.

The regulatory angle. How EU Medical Devices Regulation, Health Claims Regulation, and Irish ASAI Code shape what consumer health companies can claim — and how Proco's editorial standards are designed to remain compliant.

Editorial position

We don't write health advice. We translate what published research describes. The distinction isn't pedantic — it's the difference between information and prescription, and it shapes our editorial standards.

Every piece of Proco content follows internal Content Compliance Standards: information vs. advice distinction enforced at the sentence level, mandatory vulnerable-population warnings, citation density on every health claim, independence from supplement-industry funding. Marina runs a 4-step pre-publication checklist on every piece.

We're happy to discuss our editorial standards in detail with journalists writing about consumer health, misinformation, or wellness-industry critique. We can share examples of how the editorial process works in practice.

Brand assets

For visual assets — logo, founder photos, app screenshots, brand colours, typography:

Email hello@procohq.com with subject "PRESS — BRAND ASSETS" and we'll send a kit within 24 hours. We'll also work with you directly on any specific image requests.

Primary brand palette:

Typography: Inter (UI), Source Serif 4 (display headings).

Coverage areas we can speak to

Our editorial team can offer informed commentary on:

We're happy to share research citations, our internal compliance framework, or specific data from our coverage.

Contact for press inquiries

For breaking-news inquiries with tight deadlines, mark the subject "PRESS URGENT" and we'll respond within 4 hours during European business hours.

Recent coverage

Coverage of Proco will be listed here as it appears. If you're writing about us and want a heads-up when the piece goes live, let us know — we'll keep this page current.

Stay in the loop

Sign up for the Proco editorial newsletter to receive new spokes as they publish: join here (the same signup as the Scanner waitlist — toggle preferences in your account after sign-in).